While everybody's attention is on 82nd Academy Awards winners its easy not to notice the astonishing success of Alice In Wonderland début in the theatres. Alice became a box-office 3D monster by blowing away James Cameron's Avatar becoming the biggest 3D bow ever, the best March release ever and the highest grossing movie of 2010 with116,3M on it's opening weekend. Although Avatar's international numbers were better ($242M worldwide on the first weekend), we still have a chance of witnessing Tim Burton's picture to triumph in this category as well - the movie is still awaiting release in Spain, France, Japan, Brazil, Switzerland, Netherlands, Israel, Finland and Belgium.We do not forget about the higher ticket prices that help this 3D blockbuster-beasts. We also may assume that Alice is having such a success mostly because of James Cameron's achievement – most people who saw Avatar apparently enjoyed it and now, even though the critics are giving mixed-feeling reviews of Tim Burton's new movie, are seeking for the similar experience.
This is where we come to conclude that Alice in Wonderland has a crucial role in this 3D box-office occupation movement that we all are told to witness very soon. If the audience will enjoy it as much as they enjoyed the world of Pandora, we may expect the similar success of upcoming 3D pictures (Clash of the Titans for example), or if movie-goers will decide that avatar was once in a lifetime theatrical experience we apparently will see no new grossing records in the nearest future (it doesn't mean that this 3D creatures wont be successful though).
Here's this weekend box-office The Observer Conversation: Will 3D change cinema for ever?